More tow calls from Google — without paying for clicks that never call
Pay-per-lead Google Local Services Ads, a Google Maps profile that ranks across your service area, and instant text-back when you miss a call.
Drivers in trouble call the first number they see
Someone stuck on the Turnpike or the Palmetto doesn't browse websites — they tap the first towing company Google shows with good reviews and a phone button. That spot is the Local Services Ads box and the Google Maps 3-pack.
Local Services Ads charge per lead, not per click, so you pay for real phone calls in the job types (towing, roadside assistance, lockouts, jump starts) and areas you choose. For our client Dade Towing, LSA produced 28 calls for $200 in ad spend from Homestead, Naranja, Kendall and Miami.
What we did for Dade Towing
We set up and managed Google Local Services Ads for towing and roadside assistance, chose job types and service areas from Miami and Kendall down to Homestead and Naranja, and kept budget pay-per-lead. Result: 28 phone leads for $200. No website was needed to start.
Marketing for towing companies
What are your goals?
Pick what matters most this quarter.
More calls from drivers near my trucks, not across the county.
Show up in the Local Services Ads box with the Google Screened badge.
Never lose a call — automatic text-back when we can't pick up.
Know my cost per call and which areas bring the best jobs.
Towing marketing FAQs
How much do Local Services Ads cost for a towing company?
You set a weekly budget and pay per lead, not per click. Cost per lead depends on your area, job type, and competition; Dade Towing paid about $7 per call (28 calls for $200). You can dispute leads that aren't real customers.
Do I need a website to run Local Services Ads?
No. LSA runs from your Google business verification, license and insurance checks, and reviews. A website and Google Business Profile help you win more of the calls and rank in Maps over time.
What is Google Screened / Google Guaranteed?
It's the badge Google shows on verified Local Services Ads providers after background, license, and insurance checks. We guide you through the verification process.
Can you help us rank in Google Maps for towing near me?
Yes. We optimize your Google Business Profile categories, service areas, photos, and reviews, and build pages for the cities you cover so you show up beyond your yard.
Do you work in Spanish?
Yes. Our team is bilingual, and we can set up ads, profiles, and follow-up messages in English and Spanish.
Essential Marketing — websites, SEO, Local Services Ads & Google Ads for South Florida businesses.