Growth roadmap

What Marketing Do I Need?

Use this page to quickly identify where your business is today and what you should prioritize next. Each stage is designed to pre-qualify your needs and match you with the right Essential Marketing plan.

Stage 1

Just Starting Out

Budget: $100–$300/month | Goal: establish a presence and get found locally

Set up and fully optimize Google Business Profile
Build a simple 3-5 page mobile-friendly website
Focus on organic social posting cadence
Start collecting Google reviews with simple automation
Get listed in Yelp, Apple Maps, BBB, and directories

Start here: Website $599 one-time (domain, Google Business Profile, QR + NFC review card) + $100/mo hosting (up to 3 minor changes a month, WhatsApp support). Add Google Business Profile ($100/mo) or reviews ($100/mo) when ready.

Start my website →

Stage 2

Mid-Tier / Growing

Budget: $300–$750/month + ad spend | Goal: scale what is working and add paid channels

Run Google Search Ads for highest-intent keywords
Start Meta Ads for awareness and lead gen
Build full citation profile with consistent NAP
Launch backlink strategy and local authority mentions
Add call tracking and CRM follow-up system
Track rankings, ad performance, and lead source monthly

Recommended add-ons: Google LSA or Meta ads ($200/mo each) + call tracking ($100/mo) + AI SEO (from $250/mo)

This sounds like me

Stage 3

Established / Scaling

Budget: $750+/month + ad spend | Goal: systemize, automate, and dominate your market

Track all channels in one marketing dashboard
Deploy CRM automations and lead follow-up sequences
Run monthly email campaigns and re-engagement flows
Execute advanced SEO and competitor gap strategy
Scale into multi-location strategy and AI tools
Hold quarterly strategy sessions for budget alignment

Recommended add-ons: CRM automations (from $100/mo), email marketing ($500/mo for 3 emails a month), Meta ads ($200/mo), and reviews ($100/mo) — pick what fits your budget

This sounds like me