Growth roadmap

What Marketing Do I Need?

Use this page to quickly identify where your business is today and what you should prioritize next. Each stage is designed to pre-qualify your needs and match you with the right Essential Marketing plan.

Stage 1

Just Starting Out

Budget: under $1,000/month | Goal: establish a presence and get found locally
  • Set up and fully optimize Google Business Profile
  • Build a simple 3-5 page mobile-friendly website
  • Focus on organic social posting cadence
  • Start collecting Google reviews with simple automation
  • Get listed in Yelp, Apple Maps, BBB, and directories
Start here: Website Launch $599 one-time + $100/mo Stay Online (GMB, call tracking, SEO-ready site, unlimited small edits, WhatsApp support). Add local SEO ($500/mo) when ready.
Start my website →
Stage 2

Mid-Tier / Growing

Budget: $1,000-2,500/month | Goal: scale what is working and add paid channels
  • Run Google Search Ads for highest-intent keywords
  • Start Meta Ads for awareness and lead gen
  • Build full citation profile with consistent NAP
  • Launch backlink strategy and local authority mentions
  • Add call tracking and CRM follow-up system
  • Track rankings, ad performance, and lead source monthly
Recommended add-ons: Local SEO ($500/mo) + Google Ads management ($500/mo) + call tracking (included on your site)
This sounds like me
Stage 3

Established / Scaling

Budget: $3,000+/month | Goal: systemize, automate, and dominate your market
  • Track all channels in one marketing dashboard
  • Deploy CRM automations and lead follow-up sequences
  • Run monthly email campaigns and re-engagement flows
  • Execute advanced SEO and competitor gap strategy
  • Scale into multi-location strategy and AI tools
  • Hold quarterly strategy sessions for budget alignment
Recommended add-ons: CRM automations ($300/mo+), email marketing ($400/mo+), Meta Ads, and advanced SEO — pick what fits your budget
This sounds like me