Growth roadmap

What Marketing Do I Need?

Use this page to quickly identify where your business is today and what you should prioritize next. Each stage is designed to pre-qualify your needs and match you with the right Essential Marketing plan.

Stage 1

Just Starting Out

Budget: under $1,000/month | Goal: establish a presence and get found locally
  • Set up and fully optimize Google Business Profile
  • Build a simple 3-5 page mobile-friendly website
  • Focus on organic social posting cadence
  • Start collecting Google reviews with simple automation
  • Get listed in Yelp, Apple Maps, BBB, and directories
Essential Marketing package: GMB Setup + Basic Website starting at $799/month
This sounds like me
Stage 2

Mid-Tier / Growing

Budget: $1,000-2,500/month | Goal: scale what is working and add paid channels
  • Run Google Search Ads for highest-intent keywords
  • Start Meta Ads for awareness and lead gen
  • Build full citation profile with consistent NAP
  • Launch backlink strategy and local authority mentions
  • Add call tracking and CRM follow-up system
  • Track rankings, ad performance, and lead source monthly
Essential Marketing package: Growth Plan starting at $1,500/month
This sounds like me
Stage 3

Established / Scaling

Budget: $3,000+/month | Goal: systemize, automate, and dominate your market
  • Track all channels in one marketing dashboard
  • Deploy CRM automations and lead follow-up sequences
  • Run monthly email campaigns and re-engagement flows
  • Execute advanced SEO and competitor gap strategy
  • Scale into multi-location strategy and AI tools
  • Hold quarterly strategy sessions for budget alignment
Essential Marketing package: Market Domination starting at $3,000/month (Custom/Enterprise available)
This sounds like me