/* Ad landing — hair & beauty US distribution (minimal chrome) */
body.lp-page .em-nav,
body.lp-page .em-ticker,
body.lp-page .em-breadcrumb {
  display: none !important;
}
:root {
  --red: #c8201d;
  --black: #0a0a0a;
  --white: #f5f2ed;
  --muted: #9a9ca3;
  --border: rgba(255, 255, 255, 0.1);
}

.lp-top {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 900;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 12px 20px;
  background: rgba(10, 10, 10, 0.92);
  border-bottom: 1px solid var(--border);
  backdrop-filter: blur(10px);
}

.lp-top img {
  height: 36px;
  width: auto;
}

.lp-top a.lp-phone {
  font-size: 13px;
  font-weight: 600;
  color: var(--white);
  text-decoration: none;
}

.lp-hero {
  min-height: 100vh;
  padding: 88px 20px 48px;
  display: flex;
  align-items: center;
  background:
    linear-gradient(105deg, rgba(10, 10, 10, 0.94) 0%, rgba(10, 10, 10, 0.78) 42%, rgba(10, 10, 10, 0.55) 100%),
    url("/Images/Phytoca%20Califronia%20Website%20Full%20Capture.png") center / cover no-repeat;
}

.lp-hero-inner {
  width: 100%;
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 32px;
  align-items: center;
}

.lp-hero h1 {
  font-size: clamp(32px, 4.5vw, 52px);
  font-weight: 700;
  line-height: 1.06;
  letter-spacing: -0.03em;
  margin: 14px 0;
}

.lp-hero h1 em {
  font-family: "Instrument Serif", serif;
  font-style: italic;
  font-weight: 400;
  color: var(--red);
}

.lp-eyebrow {
  font-family: "JetBrains Mono", monospace;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
}

.lp-sub {
  font-size: 17px;
  line-height: 1.6;
  color: var(--muted);
  margin: 0 0 20px;
  max-width: 520px;
}

.lp-bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
}

.lp-bullets li {
  font-size: 14px;
  padding: 8px 0 8px 26px;
  position: relative;
  color: #d8dade;
}

.lp-bullets li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--red);
  font-weight: 700;
}

.lp-card {
  background: rgba(22, 23, 25, 0.95);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 22px 20px;
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.45);
}

.lp-card h2 {
  font-size: 18px;
  margin: 0 0 6px;
}

.lp-card p {
  font-size: 13px;
  color: var(--muted);
  margin: 0 0 16px;
  line-height: 1.5;
}

.lp-btn {
  display: block;
  width: 100%;
  padding: 14px 18px;
  border: 0;
  border-radius: 10px;
  background: var(--red);
  color: #fff;
  font-size: 15px;
  font-weight: 700;
  cursor: pointer;
  text-align: center;
  text-decoration: none;
}

.lp-btn:hover {
  filter: brightness(1.08);
}

.lp-btn-ghost {
  display: block;
  text-align: center;
  margin-top: 10px;
  font-size: 13px;
  color: var(--muted);
  text-decoration: none;
}

.lp-strip {
  padding: 48px 20px;
  background: #111214;
  border-top: 1px solid var(--border);
}

.lp-strip-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  text-align: center;
}

.lp-stat strong {
  display: block;
  font-size: 22px;
  color: var(--white);
}

.lp-stat span {
  font-size: 12px;
  color: var(--muted);
}

.lp-proof {
  padding: 56px 20px;
  background: var(--black);
}

.lp-proof-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.lp-proof img {
  max-width: 120px;
  margin-bottom: 16px;
}

.lp-section-title {
  font-size: clamp(24px, 3vw, 32px);
  font-weight: 700;
  text-align: center;
  margin: 0 0 28px;
  letter-spacing: -0.03em;
}

.lp-faq-wrap {
  max-width: 680px;
  margin: 0 auto;
  padding: 0 20px 56px;
}

.lp-sticky-cta {
  display: none;
}

@media (max-width: 860px) {
  .lp-hero-inner {
    grid-template-columns: 1fr;
  }

  .lp-strip-inner {
    grid-template-columns: 1fr;
  }

  .lp-sticky-cta {
    display: flex;
    position: fixed;
    bottom: 0;
    left: 0;
    right: 0;
    padding: 12px 16px;
    background: rgba(10, 10, 10, 0.96);
    border-top: 1px solid var(--border);
    z-index: 800;
    gap: 10px;
  }

  .lp-sticky-cta .lp-btn {
    flex: 1;
  }

  body.lp-page {
    padding-bottom: 72px;
  }
}