Somos el equipo que hace que tu negocio sea imposible de ignorar.
Essential Marketing es una práctica de marketing digital con sede en Miami, FL, dirigida por Lazaro Jimenez. Creamos sitios web, gestionamos SEO y Google Ads, e implementamos CRM y automatizaciones de email para que los negocios de Miami-Dade y el sur de Florida aparezcan en búsquedas, generen leads y recuperen clientes — con estrategia e informes bilingües cuando lo necesitas.
The team behind 100+ el sur de Florida businesses
Who is Lazaro?
Lazaro Jimenez founded Essential Marketing after years of hands-on work with Miami-Dade business owners who needed marketing that actually moved the needle — more calls, booked jobs, and sales — not slide decks full of impressions.
He leads strategy and stays involved in client accounts across Cutler Bay, Kendall, Coral Gables, Hialeah, and the wider tri-county area. Lazaro serves on the CBBA Board of Directors as Marketing Director for the Cutler Bay Business Association — so he is embedded in the local business community, not just selling from the sidelines.
When you work with us, you talk to people who build the site, run the ads, and read the reports — not a rotating cast of junior account managers.
One person or a team?
We are a small, senior-led team — not a solo freelancer and not a 50-person agency. Lazaro leads strategy; designers, ads specialists, and automation builders execute under one roof. English and Spanish support on every account. You get boutique attention with the capacity to run websites, SEO, Google Ads, email, and GoHighLevel automations together.
Why Miami?
Miami is not a generic market — it is bilingual, hyper-local, and competitive across dozens of verticals from marine and trades to dental, food, and ecommerce. We live here, serve Miami-Dade and Broward daily, and understand how Google Maps, “near me” search, and Spanish-language demand interact in el sur de Florida. That local depth is why national DIY platforms and offshore agencies struggle to match our results for local service brands.
What we care about
Calls answered. Forms completed. Appointments booked. Ingresos on the P&L. We do not optimize for vanity metrics — we tie every engagement to outcomes you can measure. If a channel is not working, we say so and fix it or cut it.
Cómo trabajamos
We start with a free audit, build a plan that matches your goals and budget, then execute with tight communication. Many clients begin with our $599 Website Launch and add SEO or ads when ready. See client work and pricing for specifics.
Contacto
¿Listo para crecer? Reserva una auditoría gratis from the button in the nav, visit our contact page, or call (786) 373-8691. We respond within 4 business hours (Mon–Fri, 9am–6pm ET).
See the work. Browse 30+ client profiles with live site previews, services delivered, and growth outcomes.
Preguntas frecuentes
¿Trabajan con pequeños negocios locales?
Sí. La mayoría de nuestros clientes son negocios de servicios locales, marcas ecommerce y empresas en crecimiento en el sur de Florida.
¿Qué tan rápido pueden lanzar un sitio web?
El plazo típico es de 2 a 4 semanas según alcance, disponibilidad de contenido y rondas de revisión.
¿Exigen contratos a largo plazo?
No usamos contratos de retainer con permanencia obligatoria. Priorizamos resultados e informes claros para que los clientes se queden por el desempeño.
¿Pueden gestionar anuncios, SEO y CRM juntos?
Sí. Podemos operar todo tu embudo de adquisición y retención para que los canales se conecten y alimenten tu pipeline.