We’re the team that makes your business impossible to ignore.
Essential Marketing is a Miami, FL–based digital marketing practice led by Lazaro Jimenez. We build websites, run SEO and Google Ads, and set up CRM and email automations so Miami-Dade and South Florida businesses get found, get leads, and keep customers coming back — with bilingual strategy and reporting when you need it.
The team behind 100+ South Florida businesses
Who is Lazaro?
Lazaro Jimenez founded Essential Marketing after years of hands-on work with Miami-Dade business owners who needed marketing that actually moved the needle — more calls, booked jobs, and sales — not slide decks full of impressions.
He leads strategy and stays involved in client accounts across Cutler Bay, Kendall, Coral Gables, Hialeah, and the wider tri-county area. Lazaro serves on the CBBA Board of Directors as Marketing Director for the Cutler Bay Business Association — so he is embedded in the local business community, not just selling from the sidelines.
When you work with us, you talk to people who build the site, run the ads, and read the reports — not a rotating cast of junior account managers.
One person or a team?
We are a small, senior-led team — not a solo freelancer and not a 50-person agency. Lazaro leads strategy; designers, ads specialists, and automation builders execute under one roof. English and Spanish support on every account. You get boutique attention with the capacity to run websites, SEO, Google Ads, email, and GoHighLevel automations together.
Why Miami?
Miami is not a generic market — it is bilingual, hyper-local, and competitive across dozens of verticals from marine and trades to dental, food, and ecommerce. We live here, serve Miami-Dade and Broward daily, and understand how Google Maps, “near me” search, and Spanish-language demand interact in South Florida. That local depth is why national DIY platforms and offshore agencies struggle to match our results for local service brands.
What we care about
Calls answered. Forms completed. Appointments booked. Revenue on the P&L. We do not optimize for vanity metrics — we tie every engagement to outcomes you can measure. If a channel is not working, we say so and fix it or cut it.
How we work
We start with a free audit, build a plan that matches your goals and budget, then execute with tight communication. Many clients begin with our $599 Website Launch and add SEO or ads when ready. See client work and pricing for specifics.
Get in touch
Ready to grow? Book a free audit from the button in the nav, visit our contact page, or call (786) 373-8691. We respond within 4 business hours (Mon–Fri, 9am–6pm ET).
See the work. Browse 30+ client profiles with live site previews, services delivered, and growth outcomes.
FAQ
Do you work with small local businesses?
Yes. Most of our clients are local service businesses, ecommerce brands, and growth-stage companies in South Florida.
How quickly can we launch a website?
Typical turnaround is 2-4 weeks depending on scope, content readiness, and revisions.
Do you require long-term contracts?
No lock-in contracts for retainers. We prioritize results and clear reporting so clients stay because performance is strong.
Can you manage ads, SEO, and CRM together?
Yes. We can run your full acquisition and retention stack so all channels connect and feed your pipeline.